It seems there are two processes at work in entropy. While the energy radiates away, potentially to infinity, the information collapses to equilibrium. Which are conceptually and physically opposed.

Consider the issue of time; As mobile organisms with a sequential process of perception and a narrative based culture, we experience time as the point of the present moving past to future. Logically though, it is change turning future to past. Tomorrow becomes yesterday, because the earth turns.

There is no literal dimension of time, because the past is consumed by the present, to inform and drive it. Causality and conservation of energy. Cause becomes effect.

Time is asymmetric because it is a measure of action and action is inertial. The earth only turns one direction.

Different clocks can run at different rates simply because they are separate actions. Think metabolism.

So the energy is"conserved,” because it is the physical present. Its changing configuration creates time, as well as temperature, pressure, color, sound. All effectively frequencies and amplitudes.

So the energy, as process, goes past to future, while the patterns generated go future to past.

Think in terms of a wave; The energy is what drives it, while the forms generated, the fluctuations and undulations from which we get the information of frequencies and amplitudes, rise and fall, future to past.

So there seems to be this dynamic between energy and form. Galaxies are energy radiating toward infinity, as the forms, structures, mass, coalesce toward equilibrium. We have the digestive, respiratory and cirulatory systems procssing the energy driving us on, while the central nervous system sorts through the information precipitating out.

As consciousness goes toward the future, while the patterns it expresses, the perceptions, emotions and thoughts, go future to past, it would seem the observer is energy, while the observed is information. We remember what has occurred, in order to prepare for what might occur.