One thing to keep in mind is that to culture, good and bad are some cosmic conflict between righteousness and evil, while in nature, it's the biological binary of beneficial and detrimental. The 1/0 of sentience.

That's because the herd has to function as a larger organism, but there are multitudes of organisms in the ecosystem.

Synchronization is centripetal, while harmonization is centrifugal. Nodes and networks, organisms and ecosystems, particles and fields.