Since we are these sentient, mobile organisms, the place to start is sorting out our own physiological biases.
As mobile organisms, our sentience necessarily coalesces as a sequence of perceptions, in order to navigate, but it should be pretty obvious that change is turning future to past, as opposed to this point of the present somehow moving along a time dimension. Tomorrow becomes yesterday, because the earth turns.
Frankly it's about as clueless as trying to figure out how the sun rises in the east and sets in the west, without taking into account the earth turning west to east.
Is it Apollo's Chariot, or is it crystalline spheres?
Ideal gas laws correlate volume with temperature and pressure, which are as foundational to our emotions and bodily functions, as sequencing of change is to our thought process, but we have some sense of how they emerge.
Different clocks run at different rates simply because they are separate actions. Think metabolism.
That our bodies have to synchronize the various internal clocks and society needs to synchronize its actions doesn't mean there is some universal rate of change.
Yes, different observers will witness different events in different order, but it's energy being conserved, not the information it manifests. That information changes is time. Cause becomes effect.
Time is asymmetric, because action is inertial. The earth only turns one direction. Entropy is a second order effect and not what's being measured as time.
Time is frequency, events are amplitude.
Energy is "conserved," because it creates time, so there is no physical past for it to be lost in, nor future from which it arrives. Energy radiates out, as structure coalesces in.
So energy, as the physical present, goes past to future, while the patterns generated go future to past.
Energy drives the wave, while the fluctuations rise and fall.
So any information we can formulate quickly recedes into the past, while the energy defined by it moves onto other configurations. Then we are left looking for strings to explain the waves.