Think of it as being part of a larger process, not so much of chasing money, but the paradigm of efficiency driving this quest for piles of distilled value and quantified hope and security. The beauty of life is not in the most efficient, but the most transcendent.
Occasionally though, we need this collapse into the core, to create that supernova.
It's bigger than medium. Medium does move in the direction of long form expression, that has been ground underfoot by the likes of twitter. It is an effort to grow and expand the faculty of thought, often lost in this tsunami of information that is the internet.
Efficiency is to do more with less, so peak efficiency will be when we can do everything with nothing.
Then people will realize the meaning of life is expression, not efficiency.
The bull is power, while the matador is art.